PureDepth^® is currently exploring opportunities in the digital signage market in Japan, which is a JPY50+ billion market that generates JPY 120+ billion in digital media/advertising fee revenues. The market is particularly interesting due to the need for higher display and content quality to support human interaction and closer viewing distances.

Currently, digital signage is predominantly deployed in Japan’s train system, offering information and advertising to 12 million commuters weekly, and in the country’s more than 5.5 million vending machines. With so much information competing for people’s attention, PureDepth^® can help make a digital display stand out by providing graphics that jump off the screen with lifelike depth effects and never-before-seen color and contrast. Best of all, companies using MLD^® technology in kiosks, vending machines or other retail environments can easily measure ROI due to the one-to-one nature of these interactions.