To date, PureDepth®’s primary focus in Japan has been the Pachinko and Pachislot market, which is estimated to be as large as $275 billion - larger than the automotive market in Japan. It is also estimated that as much as 15% of the Japanese population visits Pachinko and Pachislot parlors weekly.
Because the Pachinko/Pachislot market is heavily regulated with a rigorous approval process that limits the time that a game can be in the market, machine turnover is high, with as many as six million new units per year entering the market. That means game developers are constantly on the lookout for new ideas and innovations.
PureDepth® initially stepped into this market through an agreement with Sanyo and its customer Abilit, which used PureDepth®’s MLD® technology to add great effects to its Pachislot game. Daiichi has also launched The Matrix game into the Pachinko market using MLD® technology. PureDepth® is planning to introduce additional Pachinko and Pachislot brands to it’s technology going forward.
- According to a report by the Japan Productivity Center for Socio-Economic Development, Pachinko gaming accounts for the largest entertainment expenditure in Japan.
- According to the National Police Agency of Japan, this market is one of the largest gaming markets in the world with unit volume approaching 6,000,000 machines per year.
Because the Pachinko/Pachislot market is heavily regulated with a rigorous approval process that limits the time that a game can be in the market, machine turnover is high, with as many as six million new units per year entering the market. That means game developers are constantly on the lookout for new ideas and innovations.
PureDepth® initially stepped into this market through an agreement with Sanyo and its customer Abilit, which used PureDepth®’s MLD® technology to add great effects to its Pachislot game. Daiichi has also launched The Matrix game into the Pachinko market using MLD® technology. PureDepth® is planning to introduce additional Pachinko and Pachislot brands to it’s technology going forward.
